If you are an avid reader of our reviews, you are probably reading pages which names begin with "money" or "finance" every single day. People who are in forex-related business know all there is to know about money, but only every so often can they be called imaginative.

To be fair, it's hard to come up with something new when all you do is deal with money all day long. That is why I take it upon myself to give credit where credit's due and praise anyone who thinks outside the box even just a teensy bit.

Investionality is one of those company names that you will probably remember for more than a couple of seconds. I like the sound of it, and I like all the ideas it evokes: personality, investing, being original, creating a new quality, going international – somehow it all comes to my mind when I hear "Investionality." I assume that every one of you has different associations, but I think most of them would be positive and that's what counts.

         While the name seems fresh I must say that their webpage doesn't seem all that original. The inspirational pictures are really pretty, but it's so "been there, done that." I feel like I've seen all of them before, mostly on pages related with achieving zen or taking control of your life, so they seem too Dr. Phil to me. I'm not a fan of the texts connected to the pictures either. The thing that counts most in the pursuit of happiness is choosing the right companion – really? Are they recommending marrying your broker?

The door of opportunity is wide open if you are prepared – talk about stating the obvious... It is only under the third picture from the left where an actual piece of information is written. For argument's sake let's say I'm an investor. I know what I want. I know how much money I can spend. All I want to know is whether the company is reliable, how can I register, what are my options and how much money can I make. The hypothetical me does not care about sunsets and oceans, companions and doors. Something to think about...

         Apart from the cheesy parts, the page is well-constructed, simple and contains most of the things a potential investor needs to know. The texts are original and for a page that's been created relatively recently (creation date: 2011-11-27), it seems well thought through. I like the news updates and that the profit reports are always on top. Also, the part "Advantages At A Glance" is a nice touch since it gives you everything you need to know in a small, neat package.